{"id":12503,"date":"2016-11-30T11:30:21","date_gmt":"2016-11-30T17:30:21","guid":{"rendered":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/?p=12503"},"modified":"2016-11-30T09:28:47","modified_gmt":"2016-11-30T15:28:47","slug":"rol-relaciones-experiencias-marcas","status":"publish","type":"post","link":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas","title":{"rendered":"Las nuevas tecnolog\u00edas juegan un rol en las relaciones y experiencias de las marcas"},"content":{"rendered":"<p style=\"text-align: justify;\">Muchos directivos y due\u00f1os de empresas invierten en <strong>medios <\/strong>\u00fanicamente sin pensar en un marketing integrado, porque de esta manera atienden la moda, &#8220;<em>lo que todo mundo usa<\/em>&#8220;, esto conlleva una <strong>grave desestimaci\u00f3n del significado de la experiencia para los usuarios<\/strong>.<\/p>\n<p style=\"text-align: justify;\">Hoy en d\u00eda las\u00a0grandes modas, principalmente el mundo digital, (m\u00f3vil, geolocalizaci\u00f3n, social y tiempo real) est\u00e1n cambiando el modo en que los consumidores descubren y comparten la informaci\u00f3n.<\/p>\n<p style=\"text-align: justify;\">Ahora <strong>auto-expresan al mismo nivel que lo hace una marca<\/strong>, seg\u00fan cada plataforma y dispositivo que se les presenta, a trav\u00e9s de un prisma digital.<\/p>\n<p style=\"text-align: justify;\">Las tecnolog\u00edas son m\u00e1s inteligentes y maduras, por lo que incrementan la expectativa del consumidor.<\/p>\n<h3 style=\"text-align: justify;\">La experiencia lo es todo<\/h3>\n<figure id=\"attachment_14776\" aria-describedby=\"caption-attachment-14776\" style=\"width: 660px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14776 size-full\" src=\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/2016\/11\/5.5.15_SuiteWorld_GammaNine_64_4789-e1480476695543.jpg\" alt=\"5-5-15_suiteworld_gammanine_64_4789\" width=\"660\" height=\"440\" srcset=\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/5.5.15_SuiteWorld_GammaNine_64_4789-e1480476695543.jpg 660w, https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/5.5.15_SuiteWorld_GammaNine_64_4789-e1480476695543.jpg?resize=300,200 300w, https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/5.5.15_SuiteWorld_GammaNine_64_4789-e1480476695543.jpg?resize=150,100 150w\" sizes=\"auto, (max-width: 660px) 100vw, 660px\" \/><figcaption id=\"caption-attachment-14776\" class=\"wp-caption-text\">Brian Solis www.briansolis.com<\/figcaption><\/figure>\n<p style=\"text-align: justify;\">Por esto las\u00a0marcas que quieren competir por atenci\u00f3n tienen que comunicarse en el canal correcto, pensando en digital y darle todo el apoyo al dispositivo m\u00e1s popular.<\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><strong>La experiencia es m\u00e1s que un momento<\/strong>.<\/p>\n<\/blockquote>\n<p style=\"text-align: justify;\">Experiencia es un movimiento (UX), es el arte y ciencia de como una persona se siente sobre un producto o como emplea su servicio. Es una parte cr\u00edtica, significativa y experiencias memorables.<\/p>\n<p style=\"text-align: justify;\">Esto quiere decir mucho m\u00e1s que un dise\u00f1o y desarrollo.<\/p>\n<p style=\"text-align: justify;\">Para quienes toman decisiones\u00a0en una organizaci\u00f3n, el equipo de UX tiene que estar informado para proveer <strong>experiencia de usuario, relaciones, lealtad y sobre todo el desempe\u00f1o del negocio<\/strong>.<\/p>\n<h3 style=\"text-align: justify;\">\u00bfPor qu\u00e9?<\/h3>\n<ul>\n<li style=\"text-align: justify;\">Para conectar con los consumidores, la experiencia lo es todo.<\/li>\n<li style=\"text-align: justify;\">No solamente compran productos o navegan en p\u00e1ginas de internet.<\/li>\n<li style=\"text-align: justify;\">Los consumidores no se fidelizan\u00a0a una red social o una app de manera aleatoria.<\/li>\n<li style=\"text-align: justify;\">El consumidor quiere <strong>EXPERIENCIAS<\/strong>. Es lo que compran. Es lo que comparten.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">En la econom\u00eda social este factor es clave, ya que sin un UX, las marcas se encuentran sin direcci\u00f3n, sin recompensa o sin utilidad y as\u00ed, su atenci\u00f3n, y lealtad, caen.<\/p>\n<p style=\"text-align: justify;\">Fidelizar no es un producto o una caba\u00f1a, es la atenci\u00f3n impresi\u00f3n que se refleja y merece cada experiencia.<\/p>\n<p style=\"text-align: justify;\">Un\u00a0<strong>especialista en la experiencia de usuarios es<\/strong> <strong><a href=\"http:\/\/www.briansolis.com\/\" target=\"_blank\">Brian Solis<\/a>,\u00a0<\/strong>un analista digital\u00a0que estudia la tecnolog\u00eda disruptiva y su impacto en los negocios.<\/p>\n<p style=\"text-align: justify;\">Su equipo publica informes anuales de las industrias y las tendencias\u00a0de negocio con el fin de ofrecer\u00a0sugerencias en el cambio de direcci\u00f3n de las empresas.<\/p>\n<p style=\"text-align: justify;\">En cada conferencia Brian Solis, transmite a quienes participan en ella, la importancia de establecer hac\u00eda donde se debe dirigir la marca\u00a0y los elementos fundamentales para fortalecer la experiencia de los usuarios.<\/p>\n<p style=\"text-align: justify;\">Puedes extender m\u00e1s sobre el tema visitando:\u00a0<a href=\"http:\/\/www.briansolis.com\/\" target=\"_blank\">www.briansolis.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla. <\/p>\n","protected":false},"author":218,"featured_media":12602,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[],"etiqueta":[],"class_list":["post-12503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Las nuevas tecnolog\u00edas juegan un rol en las experiencias de las marcas<\/title>\n<meta name=\"description\" content=\"El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las nuevas tecnolog\u00edas juegan un rol en las experiencias de las marcas\" \/>\n<meta property=\"og:description\" content=\"El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\" \/>\n<meta property=\"og:site_name\" content=\"Guatevision\" \/>\n<meta property=\"article:published_time\" content=\"2016-11-30T17:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-11-30T15:28:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png?quality=82\" \/>\n\t<meta property=\"og:image:width\" content=\"660\" \/>\n\t<meta property=\"og:image:height\" content=\"371\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Redacci\u00f3n Guatevisi\u00f3n\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Redacci\u00f3n Guatevisi\u00f3n\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#article\",\"isPartOf\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\"},\"author\":{\"name\":\"Redacci\u00f3n Guatevisi\u00f3n\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/person\/7c26ea5ceee1b7266a573b2125e1c2aa\"},\"headline\":\"Las nuevas tecnolog\u00edas juegan un rol en las relaciones y experiencias de las marcas\",\"datePublished\":\"2016-11-30T17:30:21+00:00\",\"dateModified\":\"2016-11-30T15:28:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\"},\"wordCount\":471,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#organization\"},\"image\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png\",\"keywords\":[\"brian solis\",\"experiencia de usuarios\",\"Marketing\"],\"inLanguage\":\"es-GT\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\",\"url\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\",\"name\":\"Las nuevas tecnolog\u00edas juegan un rol en las experiencias de las marcas\",\"isPartOf\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage\"},\"image\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage\"},\"thumbnailUrl\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png\",\"datePublished\":\"2016-11-30T17:30:21+00:00\",\"dateModified\":\"2016-11-30T15:28:47+00:00\",\"description\":\"El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla.\",\"inLanguage\":\"es-GT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-GT\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage\",\"url\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png\",\"contentUrl\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png\",\"width\":660,\"height\":371,\"caption\":\"Experiencias\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#website\",\"url\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/\",\"name\":\"Guatevision\",\"description\":\"\u00a1Enciende Lo Bueno!\",\"publisher\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-GT\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#organization\",\"name\":\"Guatevision\",\"url\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-GT\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2026\/04\/Diseno-sin-titulo.png\",\"contentUrl\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2026\/04\/Diseno-sin-titulo.png\",\"width\":1000,\"height\":600,\"caption\":\"Guatevision\"},\"image\":{\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/person\/7c26ea5ceee1b7266a573b2125e1c2aa\",\"name\":\"Redacci\u00f3n Guatevisi\u00f3n\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-GT\",\"@id\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/person\/image\/6d36cd161df0dff3760fc313fe2275f7\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/30137a0ea5fbd7114184dc546048a84bb0a0138981443c3af84a9d824dffdd9b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/30137a0ea5fbd7114184dc546048a84bb0a0138981443c3af84a9d824dffdd9b?s=96&d=mm&r=g\",\"caption\":\"Redacci\u00f3n Guatevisi\u00f3n\"},\"url\":\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/author\/redacciongtv\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Las nuevas tecnolog\u00edas juegan un rol en las experiencias de las marcas","description":"El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas","og_locale":"es_ES","og_type":"article","og_title":"Las nuevas tecnolog\u00edas juegan un rol en las experiencias de las marcas","og_description":"El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla.","og_url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas","og_site_name":"Guatevision","article_published_time":"2016-11-30T17:30:21+00:00","article_modified_time":"2016-11-30T15:28:47+00:00","og_image":[{"width":660,"height":371,"url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png?quality=82","type":"image\/png"}],"author":"Redacci\u00f3n Guatevisi\u00f3n","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Redacci\u00f3n Guatevisi\u00f3n","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#article","isPartOf":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas"},"author":{"name":"Redacci\u00f3n Guatevisi\u00f3n","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/person\/7c26ea5ceee1b7266a573b2125e1c2aa"},"headline":"Las nuevas tecnolog\u00edas juegan un rol en las relaciones y experiencias de las marcas","datePublished":"2016-11-30T17:30:21+00:00","dateModified":"2016-11-30T15:28:47+00:00","mainEntityOfPage":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas"},"wordCount":471,"commentCount":0,"publisher":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#organization"},"image":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage"},"thumbnailUrl":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png","keywords":["brian solis","experiencia de usuarios","Marketing"],"inLanguage":"es-GT","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#respond"]}]},{"@type":"WebPage","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas","url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas","name":"Las nuevas tecnolog\u00edas juegan un rol en las experiencias de las marcas","isPartOf":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#website"},"primaryImageOfPage":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage"},"image":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage"},"thumbnailUrl":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png","datePublished":"2016-11-30T17:30:21+00:00","dateModified":"2016-11-30T15:28:47+00:00","description":"El desarrollo de una marca depende de diversos factores en los que se involucra la audiencia, sin embargo las experiencias son determinantes construirla.","inLanguage":"es-GT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas"]}]},{"@type":"ImageObject","inLanguage":"es-GT","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/rol-relaciones-experiencias-marcas#primaryimage","url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png","contentUrl":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png","width":660,"height":371,"caption":"Experiencias"},{"@type":"WebSite","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#website","url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/","name":"Guatevision","description":"\u00a1Enciende Lo Bueno!","publisher":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-GT"},{"@type":"Organization","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#organization","name":"Guatevision","url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/","logo":{"@type":"ImageObject","inLanguage":"es-GT","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/logo\/image\/","url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2026\/04\/Diseno-sin-titulo.png","contentUrl":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2026\/04\/Diseno-sin-titulo.png","width":1000,"height":600,"caption":"Guatevision"},"image":{"@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/person\/7c26ea5ceee1b7266a573b2125e1c2aa","name":"Redacci\u00f3n Guatevisi\u00f3n","image":{"@type":"ImageObject","inLanguage":"es-GT","@id":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/#\/schema\/person\/image\/6d36cd161df0dff3760fc313fe2275f7","url":"https:\/\/secure.gravatar.com\/avatar\/30137a0ea5fbd7114184dc546048a84bb0a0138981443c3af84a9d824dffdd9b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/30137a0ea5fbd7114184dc546048a84bb0a0138981443c3af84a9d824dffdd9b?s=96&d=mm&r=g","caption":"Redacci\u00f3n Guatevisi\u00f3n"},"url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/author\/redacciongtv"}]}},"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/sites\/2\/2016\/11\/UX-ROI-e1480025094729.png","_links":{"self":[{"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/posts\/12503","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/users\/218"}],"replies":[{"embeddable":true,"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/comments?post=12503"}],"version-history":[{"count":0,"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/posts\/12503\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/media\/12602"}],"wp:attachment":[{"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/media?parent=12503"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/categories?post=12503"},{"taxonomy":"etiqueta","embeddable":true,"href":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-json\/wp\/v2\/etiqueta?post=12503"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}