{"id":157338,"date":"2018-03-18T11:30:33","date_gmt":"2018-03-18T17:30:33","guid":{"rendered":"http:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/?p=157338"},"modified":"2018-03-19T07:57:16","modified_gmt":"2018-03-19T13:57:16","slug":"157338","status":"publish","type":"post","link":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/historico\/157338","title":{"rendered":"Tasu, un emprendimiento en donde deshidratan la fruta para convertirla en papalina"},"content":{"rendered":"<p><em><strong>Lorena Arathoon<\/strong><\/em> es mercad\u00f3loga y posee una maestr\u00eda en administraci\u00f3n de empresas y desde que entro a estudiar a la universidad le naci\u00f3 el deseo de emprender un proyecto saludable pero lo hizo envas\u00e9 a una necesidad que a ella le surgi\u00f3.<\/p>\n\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-157343 aligncenter\" src=\"http:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/2018\/03\/23559443_528669764150726_1841261306033061300_n.jpg\" alt=\"Tasu\" width=\"521\" height=\"347\" \/><\/p>\n<h2>Deshidratan la fruta para convertirla en \u201cpapalina\u201d<\/h2>\n<p>Plante\u00f3 esta idea cuando estudiaba y empez\u00f3 a investigar m\u00e1s a fondo c\u00f3mo pod\u00eda dar vida a este negocio, ha este sue\u00f1o se le unieron Gerardo, Juan y Cristian, ellos tambi\u00e9n no encontraban un bocadillo natural, esto fue suficiente para poner en practica sus conocimientos de mercadeo, ventas e ingeniera en alimentos para hacer realidad la idea de transformar fruta nacional deshidrat\u00e1ndola para convertirla en \u201cpapalina\u201d.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-157346 aligncenter\" src=\"http:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/2018\/03\/13654195_288966251454413_4453770805791611242_n.png\" alt=\"\" width=\"522\" height=\"522\" \/><\/p>\n<p>El compartir este sue\u00f1o con los dem\u00e1s y el analizar que en Estados Unidos el 96% de los adultos comen al menos un snack una vez al d\u00eda, estamos hablando de una poblaci\u00f3n de 300 millones de personas y aqu\u00ed en Guatemala el 90% lo consumen, esto le dio fortaleza para lazar su creaci\u00f3n en el a\u00f1o 2016.<\/p>\n<p>Aunque al principio esto no era lo que pensaban hacer, solo esperaban deshidratar las frutas, como no ten\u00edan planta de producci\u00f3n encontraron una en Centroam\u00e9rica que lo podr\u00eda hacer.<\/p>\n<p>Actualmente est\u00e1n trabajando con una planta que se encuentra ubicada en Santa Elena Barillas, es un valle de pi\u00f1a y en donde la fruta es mas accesible, aqu\u00ed se encargan de producir este snack hecho a base de frutas como banano, fresa, pi\u00f1a y mango, no le agregan az\u00facar, preservantes ni aditivos, es libre de gluten. Hoy en d\u00eda esta idea de sabor esta posicionada en 80 puntos de venta de la ciudad.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-157344 aligncenter\" src=\"http:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/wp-content\/uploads\/2018\/03\/13716209_290333731317665_4713471116155474902_n.jpg\" alt=\"Tasu\" width=\"424\" height=\"424\" \/><\/p>\n<p>Adem\u00e1s de tener una hija para Lorena Arathoon este emprendimiento es como un hijo m\u00e1s a quien debe de cuidar para llevarlo a mercados internacionales, pr\u00f3ximamente viajara a Israel junto con otros emprendedores, con el objetivo de aprender experiencias y aplicarlas a su empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Otro emprendimiento aqu\u00ed:\u00a0<a href=\"http:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/2018\/02\/21\/nutrisuleos\/\">Nutrisuelos, un emprendimiento que se dedica a compostar los desechos org\u00e1nicos<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tasu, es una forma pr\u00e1ctica y conveniente de comer fruta con el objetivo de llevar un estilo de vida m\u00e1s saludable.<\/p>\n","protected":false},"author":218,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[],"etiqueta":[],"class_list":["post-157338","post","type-post","status-publish","format-standard","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - 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