{"id":365599,"date":"2020-09-11T15:38:02","date_gmt":"2020-09-11T21:38:02","guid":{"rendered":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/?p=365599"},"modified":"2020-09-11T15:38:02","modified_gmt":"2020-09-11T21:38:02","slug":"te-de-matcha-la-tendencia-de-consumo-en-mexico","status":"publish","type":"post","link":"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/hogar\/salud\/te-de-matcha-la-tendencia-de-consumo-en-mexico","title":{"rendered":"T\u00e9 de Matcha: La tendencia de consumo en M\u00e9xico"},"content":{"rendered":"

El crecimiento de la\u00a0cultura\u00a0wellness<\/em><\/strong>\u00a0en M\u00e9xico tambi\u00e9n est\u00e1 impulsando un mayor\u00a0consumo de t\u00e9<\/strong>. Si bien esta bebida no ha alcanzado la popularidad y niveles de consumo que el caf\u00e9, lo cierto es que a lo largo de los \u00faltimos a\u00f1os ha ido creciendo en popularidad.<\/p>\n\n

El mayor inter\u00e9s de cierto sector de la poblaci\u00f3n por llevar una\u00a0vida saludable<\/strong>, haciendo ejercicio y comiendo de forma m\u00e1s sana, tambi\u00e9n les ha hecho voltear a ver m\u00e1s a esta\u00a0bebida.<\/strong>\u00a0\u201cEmpezando mucho con\u00a0tisanas frutales o herbales<\/strong>, las cuales son menos complicadas de sabor que un\u00a0t\u00e9 negro puro o un t\u00e9 verde puro<\/strong>. Pero cada vez la gente se anima a probar m\u00e1s\u201d, comenta Deborah Dychter, fundadora de Zoma Tea Collection.<\/p>\n

\"\"
Foto:Yasasi Rajapakse\/ Unsplash.<\/figcaption><\/figure>\n

Ella se empez\u00f3 a involucrar m\u00e1s en todo lo relacionado con el\u00a0t\u00e9\u00a0<\/strong>en 2010, cuando tuvo la oportunidad de viajar a China, donde conoci\u00f3 m\u00e1s acerca de esta\u00a0bebida.<\/strong>\u00a0 A partir de ah\u00ed fund\u00f3 su compa\u00f1\u00eda que hoy tiene\u00a0tres tiendas<\/strong>: una en el centro comercial Miyana, Polanco; otra en el aeropuerto de la Ciudad de M\u00e9xico, y una m\u00e1s en Plaza Sat\u00e9lite, Estado de M\u00e9xico; adem\u00e1s de distribuir a trav\u00e9s de distintos\u00a0autoservicios y tiendas departamentales.<\/strong><\/p>\n

\u201cHe tratado de tener una\u00a0marca innovadora<\/strong>; incluso, en las tiendas procuro que sea toda una\u00a0experiencia<\/strong>\u00a0en donde la gente puede\u00a0ver, oler, probar y descubrir<\/strong>\u00a0lo que es un\u00a0t\u00e9 de hoja entera\u00a0<\/strong>y no se quede con el sabor de t\u00e9 de bolsita amargo.\u201d<\/p>\n

\"\"
Foto: Randy Fath\/ Unsplash.<\/figcaption><\/figure>\n

Cuando Deborah comenz\u00f3 a vender en una famosa marca de autoservicio, les present\u00f3 a la cadena en M\u00e9xico el\u00a0matcha<\/strong>\u00a0(que significa t\u00e9 en polvo), un\u00a0t\u00e9 verde<\/strong>\u00a0de origen chino y japon\u00e9s, famoso por sus m\u00faltiples\u00a0propiedades<\/strong>\u00a0que tiene para la\u00a0salud.<\/strong>\u00a0\u201cYo fui quien les dije esto va ser tendencia\u201d, comenta la entrevistada.<\/p>\n

Y as\u00ed fue. Con el paso de los a\u00f1os su popularidad ha crecido en todo el mundo. Sin embargo, se dio cuenta que mucha de la gente que compraba el\u00a0matcha 100% puro<\/strong>\u00a0es porque quer\u00eda cocinar con \u00e9l o hacer un\u00a0frapp\u00e9<\/strong>, pero no les quedaba como ellos deseaban. Por eso pens\u00f3 que deb\u00eda crear un\u00a0producto\u00a0<\/strong>que ya estuviera pr\u00e1cticamente listo para s\u00f3lo agregarle\u00a0agua o leche<\/strong>.<\/p>\n

T\u00e9 listo para tomarse<\/h2>\n

As\u00ed surgi\u00f3\u00a0Matcha Latte<\/strong>, una bebida sin az\u00facar elaborada a partir de seleccionar y moler finas hebras de \u201cGyokuro\u201d: calidad premium de\u00a0t\u00e9 verde Camellia sinensis.<\/strong><\/p>\n

\"\"
Foto: Cortes\u00eda Zoma Tea Collection.<\/figcaption><\/figure>\n

Como su nombre lo dice, \u00e9sta\u00a0bebida\u00a0<\/strong>tiene como base principal el\u00a0matcha<\/strong>, un\u00a0t\u00e9\u00a0<\/strong>al cual se le han descubierto\u00a0propiedades casi milagrosas<\/strong>, como su poder antioxidante que ayuda a reducir el da\u00f1o celular; fortalecer el\u00a0sistema inmune,<\/strong>\u00a0reducir el estr\u00e9s<\/strong>, estimular la mente, as\u00ed como la capacidad de concentraci\u00f3n y relajaci\u00f3n;\u00a0bajar los niveles de az\u00facar<\/strong>\u00a0y colesterol, etc.<\/p>\n

Deborah explica que muchas de estas propiedades se deben a su composici\u00f3n de\u00a0cafe\u00edna,<\/strong>\u00a0la cual ayuda a dar energ\u00eda;\u00a0amino\u00e1cidos como L-Teanina<\/strong>, que tienen un efecto para generar un estado de calma-alerta; y un\u00a0antioxidante de galato de epigalocatequina<\/strong>; as\u00ed como m\u00faltiples\u00a0vitaminas y betacarotenos<\/strong>;\u00a0 en conjunto, le permiten tener todas estas propiedades para la salud.<\/p>\n

\"\"
Foto: Cortes\u00eda Zoma Tea Collection.<\/figcaption><\/figure>\n

Al estar basado el\u00a0Matcha Latte\u00a0<\/strong>en este t\u00e9 verde, la bebida instant\u00e1nea mantiene dichas propiedades, aunque en menor medida, reconoce Deborah Dychter.<\/p>\n

Este producto ya se comercializa a nivel nacional y\u00a0no contiene az\u00facares a\u00f1adidos<\/strong>, pues es endulzado con\u00a0fruto del monje<\/strong>\u00a0y est\u00e1 hecho con\u00a0leche descremada<\/strong>. Eso permite que un sobre, para preparar una taza de 250 ml con agua, tenga\u00a045 calor\u00edas<\/strong>. \u201cCon la modificaci\u00f3n de la NOM mi empaque no lleva ning\u00fan sello de alto en az\u00facar, ni alto en sodio, ni en calor\u00edas\u201d.<\/p>\n

Adem\u00e1s el sabor que tiene ha sido muy bien aceptado por los consumidores. Esta marca de t\u00e9 tambi\u00e9n est\u00e1 trabajando en otros productos (que pr\u00f3ximamente presentar\u00e1) para generar nuevas propuestas basadas en el\u00a0t\u00e9\u00a0<\/strong>y contribuir con ello a aumentar la cultura de consumo alrededor de esta\u00a0bebida.<\/strong><\/p>\n

* En alianza con\u00a0Forbes M\u00e9xico<\/a>, art\u00edculo de\u00a0Forbes Staff<\/span><\/small><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

El t\u00e9 de matcha mejora la capacidad de controlar el estr\u00e9s y tiene un bajo nivel de calor\u00edas.<\/p>\n","protected":false},"author":7,"featured_media":365600,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[39738,39763],"etiqueta":[20496,24801,26361,44102],"class_list":["post-365599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hogar","category-salud","etiqueta-bebidas","etiqueta-forbes","etiqueta-te","etiqueta-te-de-matcha"],"yoast_head":"\nT\u00e9 de Matcha: La tendencia de consumo en M\u00e9xico - Guatevision<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/prensalibre-com-develop.go-vip.co\/guatevision\/hogar\/salud\/te-de-matcha-la-tendencia-de-consumo-en-mexico\" 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